After having signed a contract at the beginning of the year with Brazilian champion Neymar Jr. – making him ambassador until 2020 – GaGà Milano has decided to support him in his charitable project closely linked to the institute that bears his name. The Projeto Neymar Jr. institute is a non-profit organisation providing support to 2400 children aged 7-17 and their families who live in the Praia Grande communities, with the aim to guarantee them a dignified life. The organisation is a sports and educational complex located in the city of Praia Grande where Neymar Jr. spent part of his childhood with his family and first started playing football. Neymar Jr. purchased the land of his first football field and built the complex. Through access to educational, cultural and sports initiatives, and health services – also financed with the help of sponsors – Neymar Jr.’s endeavour will to contribute to the educational and social development of families who live in conditions of extreme poverty and decay. By building Istituto Projeto Neymar Jr, the Brazilian champion has fulfilled his biggest dream. Given the relationship based on mutual respect following the partnership with the champion, GaGà Milano decided to support him with great enthusiasm and contribute to helping these children and their families live a better life.


A stellate mantle illuminates the new GaGà Milano Manuale 48 Stars model. The must-have summer decoration could not miss from the watches of the well-known Milanese brand, loved for its eccentricity and extravagance. Inspired by pop culture or influenced by the cartoon world, romantic or colorful - as long as they are stars! And as demanded by the latest seasonal trend, the stars in applique replace the numbers on the Manuale 48 Stars and ideally enclose the central steel hands of hours and minutes. Animated by a Swiss Made mechanical manual movement with 21,600 a/h and 36 hours of autonomy, the Manuale 48 Stars is available in versions with steel case, black pvd or pink gold plated. The enameled dial and see-through back cover are protected by mineral glass. The crown is of course set at 12 o'clock.
The matching strap in real leather made in Italy completes the look of the watch.

Neymar Jr. inaugurates the capsule collection dedicated to him at the GaGà Milano boutique in Tokyo

On 30th May at the GaGà Milano boutique in Tokyo Harajuku, Neymar Jr. - the famous Brazilian football star and Barcelona striker - officially inaugurated the limited edition capsule collection of watches dedicated to him. The footballer, who has become an idol in Japan, arrived in the country that same morning together with his family, friends and staff. He was met at the airport by a crowd of enthusiasts who escorted him to the exit reserved just for him. At the GaGà Milano boutique, Neymar personally welcomed all those who bought a watch of the Neymar Jr. Limited Edition collection. Fans stormed the boutique in an attempt to get one of his watches along with an autograph. By the end of the afternoon, all models had sold out. In Italy, watches will be available from early June and it will be possible to order them. The day with Neymar and GaGà Milano ended with a super-exclusive Brazil-themed evening in one of the best clubs in Tokyo, attended by the most important and famous Japanese sportsmen.


In the fascinating setting of the "Osservatorio" of the new Flagship Store of Pisa Orologeria, GaGà Milano has celebrated the 75th Anniversary of Wonder Woman, with an "anniversary" watch in limited edition of 175 pieces all dedicated to the famous heroine. The magic atmosphere of the historic palace in via Verri served as the perfect setting for the cocktail party in honor of the legendary and iconic heroine of the world of comics, on the eve of the release of the new film directed by Patty Jenkins. “It is a great privilege for us to be present from Pisa Orologeria, a Milanese symbol and icon of watchmaking – has stated Ruben Tomella, creative personality and CEO of GaGà Milano – and to present together Manuale 40MM Wonder Woman 75th Anniversary, which marks the beginning of our collaboration with the Warner Bros. Consumer Products.” “We are pleased to host this special exhibition by Gagà Milano in our Flagship Store” has declared Chiara Pisa, General Director of Pisa Orologeria, “an entirely new collaboration for the world of watchmaking of which we are excited to be the setting in the city of Milan”.


With a contract valid until 2020, signed at the beginning of the year, the Brazilian star and Barcelona striker has become the ambassador of the brand. A choice that symbolizes the true appreciation and affinity of taste and style between Neymar and GaGà Milano. Neymar’s passion for GaGà Milano watches, which started last year when he walked into the GaGà Milano Boutique in Tokyo, to the amazement of everyone present, has now turned into a collaboration in all aspects. The most extraordinary things are often unexpected! The first page of this new adventure was written in the past few days, when Neymar posed for a photoshoot in Barcelona. These pictures will make him the communication star of the brand and will be unveiled at Baselworld, the most important international watchmaking exhibition in the world.


Personality, originality, colour and watchmaking tradition, harmoniously mixed, give life to the new collections that GaGà Milano will present at BASELWORLD 2017, the annual appointment with the most prestigious watchmaking exhibition in the world. New models, unusual reinterpretations or special editions, the new watches of the Milanese brand, all characterized by a strong identity, offer different suggestions to please the most refined tastes. A must of the 2017 collection, SKULL/PTURE is a model of strong impact, in limited edition of 300 pieces. Protected by a curved mineral glass with sapphire treatment, the polished dial is decorated with the stylized shape of a skull in silver applique, handmade, with central minute and hour hands. The true particularity of the watch, however, is the case which preserves a Swiss Made mechanical movement with manual charge and crown, entirely engraved with a flower motif. Each section is filled by hand with an ink varnish. The contrast, willingly constructed between the skull symbology and engraving, makes this model unique in its genre. A leather strap handmade in Italy completes the whole. Another strong piece is the SKELETON: the beauty of the movement with manual winding can be seen, in detail, through the skeleton look. A transparency that reveals, in all its charm, the secret of the Swiss Made mechanism. The geometric shapes of the exposed components, framed by a flange with the engraved GaGà Milano logo, play with the softness of the numbers in applique and sinuous hands. Available with the case, bezel and crown in steel, black ip or gold ip, SKELETON comes with a leather strap handcrafted in Italy. The MANUALE 48MM SPECIAL EDITION is a new model altogether: the different font for the numbers, which are reminiscent of the Carbon model, and the over-dimensioned seconds hand give a new look to the dial. Numerous are the versions proposed for the case, pink gold or yellow gold plated, in steel or black pvd and embellished by carbon or Kevlar bezels, carbon or sunray silver dials. For this collection as well, the strap is in Italian handmade leather. Always in theme of revisitations, GaGà Milano proposes a new version of the MANUALE 35MM: the stainless steel strap gives way to a luxury leather bracelet in nuance with the colors of the dials and Arabic numerals. The Swiss-made quartz movement is enclosed in a thin 8mm case, proposed in steel version, rose gold or yellow gold plated. Ultra-feminine, it inevitably winks an eye to the brand’s irony.


GaGà Milano is honoured to announce it has joined the Milanese temple of watchmaking: the new flagship store of Pisa Orologeria, a 1,200 mq2 area restored from an historic building from the early '900s, in Via Verri 7. Historic site at the centre of the Milanese quadrangle of luxury, Pisa Orologeria has experienced a development, both in time and space. Today, the group's reins lie in the hands of Maristella Pisa and her daughter Chiara. Ladies of Time, they are the heirs of a tradition characterized by foresight and of a vision that has transformed a handmade model into an international concept. Pisa Orologeria stands for the uniqueness of its history, excellence of service and breadth of its offering, with more than 40 watchmaking brands of excellence. The watchmaking brand GaGà Milano has progressively established itself more and more in the watchmaking panorama through the realization of sophisticated models. The brand owes its name to the typical term of the Milanese dialect "gagà de Milàn", a term that defines a dainty and refined man in both manner and style, coined by its creator Ruben Tomella, creative and eclectic soul of the brand. An unmistakable style, the one of GaGà Milano, which perfectly mirrors the exuberant personality of its founder, as does the idea of applying a strap to an old pocket watch to be worn on the wrist! Hence, the decision to equip all its models with the onion crown at 12 o’clock, generous loops, oversized Arabic numerals and colour, unmissable feature of every model. As of November 2016, Pisa Orologeria will be an official reseller of GaGà Milano and will have at its disposal the complete collection of models, from the special editions to the limited ones, up to the specimens in diamonds.

GaGà Milano announces the opening of its retail point in Gangnam Lotte Korea

GaGà Milano has reinforced its presence in Korea by opening a new prestigious corner in the luxury Lotte in Gangnam, the core shopping area of southern Seoul. An elegant and refined shopping center, which welcomes in the Luxury Watch & Jewellery department the most exclusive brands of watches and jewellery. The opening of a new store in Gangnam, marks another opportunity for GaGà Milano, to continue its expansion into international markets.


The skull has become the fashionable protagonist of the new line of GaGà Milano silver bracelets. Handmade in Italy, the bracelets are available in gold plated yellow, pink and with black PVD treatment, in both male and female sizes. Colored stones give a touch of glam to the bracelets which propose an elegant version of the symbol that has conquered the fashion world.


Solid watchmaking tradition, a style always capable of following the latest fashion, a perfect blend between the most modern ideas and rétro taste: these are the original and unique features of GaGà Milano, brand on the rise and with a great personality. in addition to the boutiques in Milan in Corso Venezia and distribution in the best jewellery stores, there will be a prestigious exhibition this year at the Mazzoleni Art Gallery, in the splendid setting of Forte Village, renowned and exclusive Resort overlooking the crystal waters between Pula and Capo Spartivento in Sardinia.