World of Gagà Milano
CONCEPT AND HISTORY
The “Gagà” is the Italian version of the Dandy who, in the first decades of the twentieth century, revolutionized the way of being a “gentleman” in Italy. It is a man who has his own style and does not follow current trends. An elegant, refined man with attention to detail, who stands out from the masses and is envied by them.
We are in the 1920s, when the first Gagà appear on the international scene. The Gagà were recognizable as the style was unmistakable, classic but whimsical, characterized by attention to detail; an accessory could not be missing: the pocket watch.
Over the years, the Gagà have inspired entire generations of men all over the world, including Ruben Tomella, an artist who from a very young age was able to get excited in front of a tailored double-breasted suit.
MANUFACTURE
Gagà Manufacture is the Swiss branch of Gagà Milano founded in 2012 with the aim of conceiving, designing and developing the Swiss Made movements of Gagà Milano watches.
Over the years, Gagà Manufacture's activity has then expanded, creating entire special projects, including the development of complex movements such as Tourbillons, refined hand-crafted workmanship and the use of noble materials and precious stones.
The Swiss laboratory has become the point of reference for all excellent workmanship.
PARTNERSHIP
The brand’s 20 years of history is filled with successful and unconventional collaborations, partnerships and sponsorships in fields like sports, art, racing and movies.
What’s unique at Gagà Milano is that all joint ventures originate from a first genuine connection and appreciation to then turn into something bigger.
Thanks to brand’s technical capabilities, most of the collaborations and partnerships featured the creation of tailor-made watch models from scratch, developed together by Gagà Milano and the partners.
