ITALIAN DANDY
“Gagà” originates from Milanese dialect, defining an individual known for their meticulous attention to style and etiquette. Considered also as the Italian dandy, the gagà wasn’t merely about surface-level appearances.
Beneath the carefully curated wardrobe lies the desire to make a good impression, elevating everyday life into a stage and standing out not for attention, but as an authentic expression of self.
INNOVATED TRADITION
In 2004 Ruben Tomella had the striking idea of converting a vintage pocket watch into a wristwatch, by soldering lugs to it and adding a handmade leather strap.
The result is an unmistakable design, born from historical reference, yet reinvented with contemporary edge, that carries the legacy of the gagà lifestyle.
CHRONO
A stylish combination of Gagà's flair with a touch of dynamism and toughness. The innovative design seamlessly integrates the pushers into the case lugs beneath flaps, ensuring extra protection during your fast-paced adventures. Designed for your dynamic, yet stylish endeavours.
COLLECTIONS
CONFIGURATOR
Let your creativity flow and create your own Gagà Milano watch. Available for selected Manuale collection models, our configurator allows you to choose from a variety of cases, dials and straps besides adding a personalisation to your timepiece, making it truly unique.